The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. The programme offers a comprehensive curriculum that combines marketing insights, analytical tools and decisions framework, and students will learn the best practices in top global firms, as well as local firms in Hong Kong, Mainland China and beyond.

The focus is on learning how to understand the data and translate it into marketing decisions. Plenty of real-world business cases will be used to illustrate the marketing concepts and theories, and students will be required to apply the learned theories and concepts in exercises and projects. The school boasts a strong teaching faculty, many of whom are leaders in the latest marketing technological and digital cultural trends, and students will have access to senior business practitioners, allowing them to gain an in-depth understanding of the real world business.

Students need to complete a total of ten courses. Students may choose to concentrate in one of the streams, Strategic Marketing Stream and Quantitative Marketing Stream, by taking a minimum of three of the stream elective courses. Up to two elective courses may be taken from other taught postgraduate programmes offered by the School.